Check out my friends over at Android Homme new Spring 2010 collection + look book. Congrats to Javier, Matty & Steve!









Check out my friends over at Android Homme new Spring 2010 collection + look book. Congrats to Javier, Matty & Steve!









Check out the Five Four Gym bags and Totes.
The Jimbo bags are made of a smooth nylon material and come in four colors.




The Totes are made from a canvas material and come in both black and white


New Mens scarves have arrived.
These new scarves are made of a fine wool and come in nine different color styles.

Plaid Scarf Click Here

Khaki Scarf Click Here

Navy Scarf Click Here

Red Scarf Click Here

Brown Scarf Click Here

Black Scarf Click Here

B-W Plaid Scarf Click Here

G-B-W Stripe Scarf Click Here

Electric Blue Scarf Click Here
Check out the new Five Four Womens collection available now at the online store.

Mercat blue plaid shirt Click Here

Mercat red plaid shirt Click Here

Ramon cotton leggings Click Here

Mercedes shiny leggings Click Here

Marina sleeveless shirt blue Click Here

Venus fitted purple striped shirt Click Here

Carolines boyfriend red plaid shirt Click Here

Valencia boyfriend tunic purple plaid Click Here

Flora fitted lavender Click Here

Sardenya fitted black plaid Click Here

Sofia buttondown tunic charcoal Click Here

Perla sleeveless shirt white Click Here

Catalunya boyfriend tunic white shirt Click Here
Check out the new Five Four denim that have arrived.

Sepulveda (Relaxed Fit) Click Here

Texas (Relaxed Fit) Click Here

Georgia (Straight Fit) Click Here
Five Four Friends and Family Sale, 30% OFF ALL MERCHANDISE at our Westfield Century City and Culver City locations Friday, March 5 until Monday, March 15.

New Five Four Thermals and Logo Henley shirts have arrived at the online store

FVFR Heather Gray Thermal Click Here

FVFR Thermal Black Thermal Click Here

Logo Henley Black Click Here

Logo Henley White Click Here
New Mens Hoodies Have Arrived
The new Los Angeles Pullover Hoodies come in two colorways

Los Angeles Heather Gray Pullover Hoodie Click Here

Los Angeles Navy Pullover Hoodie Click Here
Check out images taken by (Andrea De Silva, K.K. Arora, Rajesh Kumar Singh and Daniel Berehulak), as featured in the Boston Globe. The Holi Festival takes place every year in India, and is also known as the Festival of Colors. Holi is celebrated at the end of the winter season where the people believe that the bright colors represent energy, life, and joy.





I love the colors and life it brings out in people and places, always a joy to see. India’s culture and vibrancy is shown in full effect on this holiday.
Just received this book today of the Creative Recreation campaign for Fall 2010 shot in Kenya. The shoot is amazing, and so is the book. Thank you to Sara Wasserman for sending me this, great work as always!






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